About Brand Nation

Our Mission

“Life isn’t about finding yourself, life is about creating yourself”, said George Bernard Shaw. We believe in brand creation and have an immense passion for crafting stories of all kinds. Consumer brands are often undervalued and underfunded – we made it our mission to change that!

Brand Nation has already created many successful brands by focusing on creating both a defined, long-term strategy and a trustworthy brand DNA. Our creative team loves nothing more than a tough challenge, and we are aware that our audience is yearning for individual and emotional impulses. We know how important it is to anchor a brand and to make it shine, to define its origin and its unique qualities on the market. At Brand Nation, we make sure that this compelling storytelling happens across all platforms and channels, with the consumer first in our minds and hearts.

Great work can only come from great experience. Our team launched eCommerce campaigns for renowned brands such as L’Oréal, Danone, Motul, Wine Connection and Guardian. We have co-founded and invested in international digital companies such as DailyDeal (acquired by Google), RoomService (acquired by Foodpanda), Duriana (acquired by Carousell), or deliveroo which raised more than $890M in funding. We are passionate about brands and eCommerce in all markets – whatever you need, we’ll make it happen and bring it to the next level.'''

The consumer goods company of the 21st century

Creating e-commerce businesses around social media trends


Our Brands

Sen Natural

Sén Natural was created to celebrate beauty in its most natural and purest form with handcrafted, 100% natural and cruelty-free cosmetic solutions.

A champion of female empowerment, Sén Natural strives to lead as a voice to inspire women to be bold, confident, and courageous. Beauty is more than being comfortable in your own skin – it’s about celebrating individuality and making kind, conscious choices for yourself and the planet.

New Idea

Exciting things coming soon!

Let's Meet

Our Team


Co-Founder & Managing Director


Co-Founder & Managing Director

We are supported by a team of more than 50 marketers, creatives and technologists to launch brands.

FD Brand Nation Pte. Ltd.,
380B Pasir Panjang Rd,

Singapore 117444

+65 8598 7365